Mr. Kevin GU is the general manager of Marketing at NetEase Media Gorup and is responsible for the public relations, brand management and marketing of core business such as NetEase News, Content Ecology and Open Course. With Mr.Gu strong efforts, Netease is becoming one of the largest educational firms leveraging mobile internet to enable instituations and individual learners to access innovative educational contents.

Prior to joining NetEase, Mr. Gu was the head of Baidu’s emerging business and technology system market department, and was responsible for Baidu’s B2B business and brand strategy and marketing of technology line. He also served as Chief Marketing Officer of Social Touch, Vice President of Pactera Haihui, Co-founder of Yingdong Ruizhi and Marketing Manager of Comcast USA.