Cristina Riesen founded We Are Play Lab Foundation with the mission to accelerate positive change in education. Entrepreneur, startup mentor and lecturer, she is interested in using the power of technology and entrepreneurship to tackle complex societal challenges. Former General Manager for Evernote in Europe, Middle East and Africa, she is an EMScom graduate and a certified Hasso Plattner d.School design thinking professional with more than 10 years of experience in communications, international business development and high impact entrepreneurship. Prior to Evernote, she was radio editor and worked in public relations for iconic design and architecture brands.