Xiaobin Yuan graduated from Tongji University and majored in Culture and Creativity Management. He joined NetEase Media after graduation and has been focusing on content creativity since then. Xiaobin has great passion and keen insight into youth culture in China. His sensitivity and great writing skill lead to the success of several social media accounts, like NetEase Shudu, City Wandering, This is the Answer and so on. Besides, he played an important role in the publishing of Made in China, a book using plain words and easy-accepted ways to read science and technology, infrastructure, transportation and communication achievements of China. Xiaobin makes great contribution to spreading culture and knowledge among Chinese youth through an interesting and easy way.